Report | Last updated: 18 December 2019

The world of omnichannel isn’t just about opening up your marketing strategy to more avenues – it’s about overhauling your back-end systems to deliver true CX

Tyler Lastovich 3Shfnfzdfvc Unsplash

In today’s world, customers expect brand experiences that are consistent across the entire digital experience. It’s your job as a marketing leader to deliver exactly that, which you can only do with omnichannel.

But omnichannel isn’t just about making your brand open to customers across every channel. It’s about making sure that your back-end systems link up in a way that makes a consistent experience possible. It means transforming your CRM and CMS platforms to accommodate a greater variety of channels and to streamline the experience between every one of them. 

In this new white paper, we look at the practical measures organisations should take to transform their back-end systems and deliver effective omnichannel strategies.

Download today to learn: 

  • How to increase engagement across every channel 
  • Discover the importance of delivering consistent experiences across every relevant channel 
  • How to connect the dots with CRM 
  • Uncover 5 practical tips for making your CRM omnichannel-ready 
  • What an effective CMS looks like 
  • With our 4 areas of focus, deploy a CMS that engages customers with personalisation and a consistent brand