Customers engage with brands across a variety of channels, and they expect the same brand experience no matter what their preferred channel.
It’s for this reason that omnichannel strategies have been popular over the last decade. But now, as technology improves and CX gains more traction within organisations, there is a new need for omnichannel taking route.
To help CX strategists pave a clearer path to a true omnichannel experience, you can find our top 7 tips for achieving omnichannel success. Let us know what you think!
Omnichannel, the Way Forward
Getting Omnichannel Right: How to Take Your CX Strategy Everywhere
Levelling Up for Omnichannel: Overhauling Back-End Systems
Why Shoppers Using Search In-Store Isn’t a Bad Thing