Report | Last updated: 23 January 2019

White paper featuring insight from:

  • Marketing decision-makers
  • IT decision-makers
  • from organisations with 500+employees
  • cross-industry

Want to successfully manage customer experiences? Sure, who doesn’t? However, these days you need to be able to collect commerce interaction data. And when you’re dealing with siloes, disruption, and shifting customer expectations… well, that’s easier said than done.

This report lifts the lid on organisations’ abilities to meet these challenges, manage seamless experiences, and deliver personalisation for competitive advantage.

  • Barriers to enabling customer-centricity
    Discover the top 2 challenges faced when trying to implement the necessary levels of personalisation and data integration

  • The multiple vendor question
    Explore what’s needed to manage the complete customer journey, and why weak foundations threaten many organisations

  • Communication challenges
    Benchmark your organisation against the structural and cultural barriers impacting the customer journey

  • Web content management: The good, the bad, and the lack of personalisation
    Find out the main challenges and benefits around gaining customer insight throughout the buying cycle.

Get the report