Report | Last updated: 08 May 2019

Giving you the big picture when it comes to strategic CX insight

This brand new report goes all-in to give you the current and future state of CX in Europe.

Help yourself to high-level insights from 170+ marketing and digital leaders across EU industries. There's analysis from CX2030, plus stats from the likes of Gartner and KPMG. You'll find feedback on how CX supports differentiation in different marketplaces, where respondents intend to develop their CX strategies, and predictions for what's next in CX.

Dive into the report to explore insight around:

The importance of personalisation in CX

74% believe personalisation is a core component of effective CX.

Culture holding back technology

UK, Benelux and Nordic respondents say they have the right technology, but lack organisational culture to build CX strategies.

1 step forward, 2 steps back?

13% of UK respondents have no CX forward planning to take advantage of CX across their businesses.

CX as competitive advantage

The DACH region is where companies see CX as the primary way to gain a competitive advantage.

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