Infographic | Last updated: 11 July 2019


The hard truths that every marketer needs to hear


67% of senior marketers rate themselves as experts in delivering personalised digital experiences. Yet the latest research paints a very different picture. If you want to make your digital-first vision a reality for your organisation, you need to start by accepting the 5 hard truths for marketers driving digital experience.


The following 5 topics that will be covered:

  1. The C-Suite is just not that into you
  2. Personalisation is not one-size-fits-all
  3. AI alone won't save you
  4. Your content crises won't solve itself
  5. Customer data is your kryptonite
Cover Hardtruths A01