The hard truths that every marketer needs to hear
67% of senior marketers rate themselves as experts in delivering personalised digital experiences. Yet the latest research paints a very different picture. If you want to make your digital-first vision a reality for your organisation, you need to start by accepting the 5 hard truths for marketers driving digital experience.
The following 5 topics that will be covered:
- The C-Suite is just not that into you
- Personalisation is not one-size-fits-all
- AI alone won't save you
- Your content crises won't solve itself
- Customer data is your kryptonite