Guest blog | Last updated: 20 January 2020

 

If there’s a topic on every marketers’ lips nowadays, it has to be Customer Experience (CX). Marketers know that their competitors are prioritising CX because their customers expect it and because it delivers a substantial ROI because 72% of customers will share a positive experience with others.

For these reasons and so many more, CX has become one of the most pressing business cases of the moment. But although many organisations are dedicating more resources to this field – including the establishment of whole CX departments in large enterprises – there is a central tenet of CX that marketers keep ignoring: the power of human connections.

Only by creating meaningful emotional bonds with customers can marketers achieve the lasting and loyal brand-customer relationships that lay at the heart of CX. If you don’t know where to start overhauling your CX strategy to put emotional connections front and centre, then we have the perfect event for you: Sitecore Experience 2020.

 

Fabio Oyxis2kalvg Unsplash

 

Building Emotional Bonds with Customers

Many organisations understand the vital role CX will play in the future, with 62% of companies now pledging to invest in CX to meet the changing needs of customers. But despite this shift, many organisations don’t fully understand why CX works: the emotional bond it helps brands build with customers.

Humans don’t interact with brands on a purely logical basis. Human beings are ruled by emotion, and we build relationships with everything based on how they make us feel. This is especially the case when it comes to brands.

Experiences are the foundations of a relationship customers have with brands, with positive experiences reinforcing the relationship and negative experiences potentially ending the relationship.

For instance, PwC recently found that just over 9 out of 10 customers would leave a brand they love after two or three negative experiences. Meanwhile, a third of customers leave a brand after just one negative experience.

Clearly, human connections play a pivotal role in creating outstanding customer experiences, and no one understands that better than our partners at Sitecore. Sitecore’s solutions, like its Content Hub and Experience Platform, seek to empower brands with the capabilities they need to foster lasting connections with their customers.

This year, Sitecore is running the latest edition in its ongoing event series, Sitecore Experience 2020. Taking place in March, this one-day conference will focus on Powering Marketing Through Human Connection.

 

What Is Sitecore Experience 2020?

Sitecore Experience 2020 is a free one-day conference full of digital wisdom for smarter marketing. It will take place on 4th March 2020 at etc.venues, 133 Houndsditch, London, EC3A 7BX.

The conference brings together hundreds of marketers from across Europe, each with their own expertise and insights to share. The ultimate aim is to empower marketers with the insights they need to drive better engagement, increase revenue, and foster lifelong customers.

To do that, senior Sitecore executives will deliver exclusive keynotes, sharing tips and strategies you need to create phenomenal customer experiences.

In addition, several industry experts will take to the stage to discuss their CX journey and share their expertise. Previous speakers were Hilton’s Senior Director of Content Strategy, Wired’s Executive Editor, and Volvo’s Senior Product Manager.

Attendees will also learn about:

  • The digital transformation trends that are revolutionising marketing
  • How your brand can increase its market share in an era of change
  • The power of exceptional storytelling in building brand-customer relationships
  • How to incorporate a CX mindset while making your business digital-first

Don’t miss this opportunity to kick-start the new decade with valuable insights and networking opportunities at one of the biggest events on the CX calendar.

 

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Who is the conference for?

If Marketing is your bread and butter, this conference is a must for you. From marketing executives to digital strategists and technologists, Sitecore Experience 2020 is tailored to your needs. Status quo, current and future trends and the road to CX2030, just to name a few of the exciting topics of the day.

 

Register for the Sitecore Experience 2020 Conference Today

The Sitecore Experience 2020 conference on 4th March 2020 is a complimentary event designed to help marketers get connected, get smart, and get inspired. The event is free, but places are limited and will fill up fast. Don’t miss your chance to learn crucial CX insights first-hand.

 


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